As Programmatic Spending Surges, Location Data Driven Audiences Grow | MarTech Advisor

Brian Slitt, Senior Vice President, Partner Revenue at NinthDecimal explains that the self-service and automation capabilities that programmatic buying offers are enormously helpful to marketers, allowing them to execute single-identity focused campaigns, which is fueling demand for programmatic advertising. As single-identity becomes a priority in 2017, location data driven programmatic buying will continue to experience dramatic growth
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